Last year, in a bold, yet creative move, Dunkin’ Donuts launched an interactive contest calling customers to design and make the ultimate donut to add to the Dunkin’ product line. The contest was designed not only to garner some free press but also to create (dare-we-say) “buzz” about Dunkin’s' donuts.
The following is a highlight of last year’s contest, a reel that’s been posted to YouTube and is allowing the company to syndicate the attention it gained.
