Savvy businesses know that these days, success is not based on Web sites alone. As huge swaths of the population tune to tweets and status updates to stay informed, companies, including QSRs, are joining the act.
Subway, Au Bon Pain, Corner Bakery Café, and others are using social media —Facebook, Twitter, and their brethren — to not only talk up new menu items and promotions, but also to cement their brand image
