About qsrbuzz: QSR Trends

AN INSIDER'S PERSPECTIVE ON FOCUSED, FRESH, QUICK-SERVICE RESTAURANT COVERAGE.

qsrbuzz is the online home for regional content geared toward QSR owners and operators across the Northeast corridor.

Known in the old days as simply “fast food joints,” today’s quick-service restaurants (QSR) are the growth leaders within the restaurant industry. Nearly 50 percent of all restaurant meals are served in a QSR, according to the National Restaurant Association. An ever-changing segment, qsrbuzz offers specialized news and trends articles, videos, blogs, and marketing content from an insider’s perspective that’s useful for owners of thousand-outlet chains to the independent family-run café.

WHY qsrbuzz WORKS:

:: An INSIDER’S PERSPECTIVE offers useable content in one place, keeping you from trolling the Internet for answers or relevant info. qsrbuzz original articles rely on sources in the industry, and are written from a QSR professional's vantage point. When we’re not reporting the story, we thread news briefs and press releases from the places professionals look.

:: qsrbuzz is FOCUSED on the Northeast QSR industry - restaurateurs serving communities, tastes and price points from Maine to Washington, D.C. (and the highways and back roads between). This expansive region needs information specific to its more than 45 million residents. 

:: Keeping up with the QSR Joneses means providing FRESH content about what makes today’s QSR “not your grandfather’s fast food favorite.” qsrbuzz™ supplies a revolving door of content about innovative green initiatives, effective hospitality, and the roles of technology and social media on keeping customers informed, happy, and returning.

LEADERSHIP TEAM

RICK ZAMBRANO Founder, Kandessa Media Solutions. Rick brings nearly a decade of fast casual expertise to qsrbuzz. A 2006 Hospitality Award recipient while working for the ABP Corporation— the operator of more than 200 Au Bon Pain cafés worldwide — Rick supported analytics of operations, marketing and culinary teams. Rick’s insider’s perspective and experience with the business end of restaurants — and his dedication to better serving the people who run them — is one of the many tools qsrbuzz uses to inform its readership.

Reach Rick at rickz@qsrbuzz.com

SUSAN GONSALVES, Executive Editor. Susan has written and edited professionally for 22 years in nearly every range of media, and her work has earned her journalism awards for both news and feature reporting, including honors from the New England Press Association, Massachusetts Association of School Committees, American Legion, and Delta Kappa Gamma. Adept at juggling multiple clients, while freelancing for more than a decade she’s been the editor of New England Psychologist, a monthly online and print publication geared toward licensed psychologists in the six New England States. Susan’s freelance topics have ranged from professional figure skating, science and education, to entertainment, engineering and technology. She earned a bachelor’s degree in English/Writing from the University of Massachusetts, Dartmouth.

Reach Susan at susan.gonsalves@qsrbuzz.com

Ryan O’Hara, Strategic Marketing Manager, Video Editor, Blogger. Ryan is a marketing consultant who sharpened his experience with emerging techniques through web, mobile devices and social media under Chuck Martin, former vice president of marketing at IBM and now CEO of NFI Research. Ryan’s market research projects have been published and recognized internationally, and his work with interactive web-marketing campaigns includes client Dynamic Network Services, an Internet start-up whose clientele includes Twitter and Subway. Experienced with running viral video campaigns using Web sites like YouTube and Vimeo, Ryan has featured footage on Mashable.com. Ryan graduated from University of New Hampshire with a degree in business administration and a marketing focus.

Reach Ryan at ryan.ohara@qsrbuzz.com

JOSEF ROGERS, New Media Manager, Blogger, Event Planner. Joe brings real-life casual dining experience to qsrbuzz™ with a background in restaurant marketing and front-of-house operations, having worked as a server and trainer for Uno Chicago Grill in one of the metro Boston area's busiest locations. Joe received a Bachelor's of Science in Political Science with a minor in Public Relations from Boston University's College of Arts and Sciences and College of Communications, respectively. For qsrbuzz he uses his passion for identifying new marketing opportunities combined with a strong interest in social media and new technologies to pinpoint new strategies that can be utilized in the QSR industry. In addition to his contributions to the site, Joe has maintained various personal blogs and works as an event planner for a professional association located in downtown Boston. 

Joe can be reached at josef.rogers@qsrbuzz.com

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Note that we are NOT affiliated with other trade publications in the QSR industry, such as QSR Web or QSR Magazine.