The Best Guest Experience? It’s in the DetailsAugust 03, 2010
Picture this: you are seated front row center at the Hatch Shell in Boston, Keith Lockhart is reviewing some notes prior to approaching the podium and discordant notes issue from the instruments of approximately 100 musicians. But when the show begins, perfect harmony fills the air. How does chaos become a melodious masterpiece? Breaking Up is Hard to DoJune 28, 2010
Don't let your restaurant do it to customers. Are you `breaking up’ with your customers? Are you losing that connection you built through e-mail, rewards and social media? Break ups can occur for many reasons—from over-blasting e-mail communications and newsletters--to not running enough rewards or specials or forgetting your customer’s special moments like birthdays or anniversaries. Is Your QSR Foursquaring Yet?May 29, 2010
As a QSR professional, you obviously need to know what is hip these days, and let’s face it: coming out with your QSR’s official Pog in the year 2010 just isn’t going to cut it anymore. With more and more people getting smartphones, social media sites are now tailored to make sure they can tap into the mobile markets. So here’s the question of the day: Have you heard of Foursquare yet…and if not, did you know that the city of Manchester, NH, just declared April 16 Foursquare Day? You Are Your Own CEO, So Promote Yourself Like OneApril 27, 2010
In 1986, author Robert Fulghum penned a rather profound statement: “All I really need to know, I learned in kindergarten.” I first read this statement in elementary school in the early 90s. It’s stuck with me, because I really believed it. Sure, there were more complex problems in life even the widest variety of finger paints and non-toxic glue could solve; but at the end of the day, some of the most complex issues can be solved simply. Five Reasons Google Buzz Should Be Included in Your Social Media PlanApril 19, 2010
Well, this is awkward: Google and Kandessa Media Solutions both wore the same dress to prom. Or did they? On one side of the dance floor, Google — the Web’s proverbial belle of ball — has successfully launched its new social media platform known as Google Buzz (note the reference to “buzz” in this scenario: it’ll come up again). Domino's Leads the Way: Taking A Step Back to Jump-Start the QSR Bottom LineMarch 02, 2010
A few years ago, when I was still a college student in Boston, my roommates and I ordered delivery at least once a week — typically, when we were too “busy” studying to hit the dining hall, and when one of us convinced our parents to ante-up a credit card. I’ll never forget the night we ordered from Domino’s, Twitter: A Tool for Market Research?February 20, 2010
As Google once again changes how the Internet works with the launch of Google Buzz , I began thinking about alternative ways to use social media sites. The biggest impact of using social media on marketing is that it creates a conversation. |
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